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The Honolulu Advertiser
Posted on: Friday, March 17, 2006

Company's videos find audience on Internet

 •  Slower racquet game still gives players a workout

By Dayton Morinaga
Advertiser Staff Writer

Surf junkies here and around the world can get a quick glimpse of some Hawai'i waves just about anytime and anywhere thanks to the Hawai'i Surf Session Report.

HSSR offers a free surfing video clip almost every day. It is available through its Web site at surfsessionreport.com, or through various podcast directories, including iTunes. It is also available through some cellular phones with video capabilities.

HSSR owner Thomas Gaupp produces the video clips from his Waikiki home.

"If I were to categorize it into three demographic regions, I would say it's for people interested in surfing, people who are surfers, and people who are interested in Hawai'i and the surfing lifestyle," he said.

Apparently, a lot of people are catching the wave.

Gaupp said each video clip gets an estimated 32,000 downloads. His videos are also consistently ranked among the top 25 nationally by iTunes for sports podcasts.

"We're reaching a generation now that is into instant feedback," Gaupp said. "They know what they want and they want it quick."

Gaupp said each video clip is 5 to 7 minutes long, featuring various surf spots and surfers from around O'ahu.

"My goal is to show everyday surfers, but contests are a big part of the industry, too," he said. "When the contests are on, I'll try and get some contest footage. But most days, there are no contests, and I'll still be out there shooting."

Gaupp said he tries to post 20 new video clips per month.

"That's about five per week," he said. "And as we continue to grow, we're going to be looking at branching out to the other islands to get them involved as well."

Gaupp moved to Hawai'i from Ohio in 1998, and said he always wanted to work in the surf industry.

"I always wanted to do a television program about surfing in Hawai'i because I knew first-hand how popular it was even in Ohio," he said. "But without any advertisers, the only other place I could go was the Internet. And look what it's done now. I have subscribers in Japan, France, Brazil, South Africa, all around the world. I think it's great for the sport and great for Hawai'i."

Reach Dayton Morinaga at dmorinaga@honoluluadvertiser.com.