Longtime television and marketing executive Linda Brock has been named vice president of programming and community relations at the public television station PBS Hawaii.

Brock will oversee placement of television programs, Web site development, station promotions and community outreach.

"She's a top TV talent who knows and loves Hawai'i and believes in this noncommercial station's mission — to enrich our island community," said Leslie Wilcox, PBS Hawaii president and CEO.

Brock helped Wai'anae High School graduates launch Makaha Studios, a video and design company with a social enterprise mission. Before that, she headed marketing departments at KHON2 and KGMB9. She has worked more than 25 years in marketing and management for broadcast, telecom and technology firms in Hawai'i and Asia.

"I'm excited about the opportunity to work in a broadcast environment that is singularly focused on serving one entity — the people of Hawai'i," Brock said.

The move will put her alongside filmmaker Robert Pennybacker, PBS Hawaii's vice president of creative services. Pennybacker also worked as a commercial TV marketing executive in Hawai'i. He said Brock's Hawai'i experience and ability to reach out to the community through TV was "unequalled."