NEW YORK — Flat-panel TVs look lovely on a wall. The cords hanging from them less so.

After a few years of false starts, the industry seems close to tackling that problem. At least three dueling wireless technologies for high-definition TVs will be on display at the Consumer Electronics Show in Las Vegas, which starts Monday.

Sets incorporating these technologies are expected to be in stores before the next holiday season.

The heavyweight entry in the field is WirelessHD, a consortium that includes the biggest Asian names in electronics, including Sony Corp. and Toshiba Corp.

It's an unusual group, in that the home entertainment industry hasn't generally been a leader in wireless technologies — most of those have been pioneered by makers of cell phones or computer networking gear.

But the consortium is set to announce today that Intel Corp. is joining the group, which could broaden the reach of the technology from home entertainment applications to computers. Intel has been a champion of wireless technologies — including Wi-Fi and, more recently, WiMax, a longer-range cousin.

The WirelessHD group is also announcing that it has completed the blueprints for chips that can beam HD audio and video from set-top boxes, DVD players and digital cameras to TV sets. The chips can be made small, and the intention is to have them built into devices, rather than in add-on adapters.

The technology uses a virgin band of the radio spectrum, around 60 gigahertz. That lets it avoid interference from other wireless networking gear and allows for extremely high data transfer rates, according to John Marshall, chairman of WirelessHD. WirelessHD also won't need to compress the signal, something that can reduce quality.

To satisfy concerns of Hollywood studios over content protection, WirelessHD has intentionally limited the range of the technology.

"We've made sure that the technology can cover a whole room — even a large room, up to 10 meters (30 feet) — but we've used techniques that make sure that it can't leak into the apartment next door," Marshall said.

That also means the signal won't reach from the living room into other rooms in the same home.

Make a difference. Donate to The Advertiser Christmas Fund.