Maui Land & Pineapple Co. announced the appointment of Robert Webber as chief operating officer and executive vice president.

Webber will assume direct operational responsibility for ML&P's two main operating units: Maui Pineapple Co. and Kapalua Land Co. He will continue to serve as chief financial officer for the company.

"Rob has been an exceptional CFO for Maui Land & Pineapple Company," said David C. Cole, ML&P's chairman, president and chief executive officer.

In his new role, Webber will continue to supervise resort operations, finance, marketing and other corporate services, as well as the company's agriculture and business-development initiatives.

Previously, Webber served as the president and CEO of two publicly held technology firms in Southern California and worked in the agriculture and resort industries as a consultant for McKinsey & Company, Inc. He received a law degree from Columbia Law School and a master's in business administration from Harvard Business School.