Baseball: Coors, Rockies sign 10-yr. sponsorship deal
Associated Press
GOLDEN, Colo. — Molson Coors Brewing Co., the No. 3 beer producer in the United States, will continue to be a fixture at Coors Field in Denver for at least the next decade.
The brewery said today it has signed a 10-year sponsorship agreement with the Colorado Rockies. Financial terms weren't disclosed.
The deal, which includes licensing, advertising and hospitality rights, extends an agreement first signed when Coors Field opened in 1995. It also gives Molson Coors exclusive naming rights for a seating section behind home plate.
