Letarte, a luxury swim and sportswear brand that has its roots in Hawai'i, will open a flagship store in Paia, Maui on Nov. 15. The location will feature bathing suits, tunics and the Petite Letarte line.

The company, founded in 2000 by sisters Lisa Letarte Cabrinha and Michele Letarte Ross, sells its swimwear in more than 350 stores worldwide. Letarte got its start when Lisa, a professional windsurfer, created her own swimsuits when she couldn't find functional yet stylish designs.

Letarte's swimsuits and sportswear have been featured on magazine covers, including the 2005 Sports Illustrated Swimsuit Edition.