The better the University of Hawai'i's sports teams do, the more the school will benefit from its new three-year radio deal with Blow-up LLC (ESPN 1420), according to the contract.

UH will receive $367,666 per year in cash on average over the life of the deal, or approximately $42,666 more per year on average compared with the previous three-year deal that ended in June.

In addition UH will receive "marketing support" valued at $75,000 per year.

The total annual value is pegged at $442,666. The previous deal's combined value was $400,000.

The contract with ESPN 1420 runs from Aug. 1, 2008 through June 30, 2011.

However, under the schedule of payments, UH will not receive the first cash payment until March 31, 2009, when the school receives its first $150,000.

UH will receive cash bonuses ranging from $50 to $1,000 per victory if its teams exceed specified performance levels.

For example, UH will receive an additional $1,000 for each football victory above 7 and $150 for each men's basketball victory exceeding 15.

If the football team goes to a non-Bowl Championship Series game, UH receives $2,000. For a BCS game the payment is $5,000. NCAA appearances by its teams earn UH $500 bonuses.

UH would also earn bonuses for conference championships in most sports.