CINCINNATI � The Procter & Gamble Co. and National Football League are teaming up in a major new sponsorship deal.

The big consumer products company says four of its brands, including Old Spice deodorant and Gillette shavers, will become �official products� of NFL locker rooms, and eight others can carry the NFL logo in retail marketing.
The deal also gives P&G marketing rights for the Super Bowl, NFL.com online and the NFL Network on television.
Details of the deal weren�t available in advance of an announcement set for later Wednesday.
P&G�s heartburn medicine Prilosec OTC continues as a multiyear NFL sponsor.
Sports sponsorships have been increasing at P&G since it acquired longtime Major League Baseball sponsor Gillette in 2005.