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The Honolulu Advertiser
Posted on: Friday, September 4, 2009

Shop, 'Save the Arts' at Maui benefit


By Paula Rath
Advertiser Staff Writer

Hawaii news photo - The Honolulu Advertiser

A Makebelieve Company

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Hawaii news photo - The Honolulu Advertiser
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Hawaii news photo - The Honolulu Advertiser

Fashion’s Night Out tees will be on sale, with proceeds supporting the September 11 Memorial and Museum.

Ala Moana Center

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A Makebelieve Company, with its edgy, off-kilter fashions for men and women, is the brainchild of Maui residents Noah Brittain of Hai'ku and Darren Sarno of Makawao. Their mission: "To create without boundaries or rules." Their goal: "To do what you love, believing in it and making it happen. Inspired by so many who have done the same, AMBC is here to reiterate a belief in one's self. To transform your creative ideas into reality," Sarno e-mailed.

True to their beliefs, the young company is encouraging young Maui artists by creating a foundation, Save the Arts, to support Maui County's arts and music programs in the elementary schools. From 5 to 11 p.m. tomorrow at Mulligans on the Blue, AMBC presents its first fundraiser featuring The Willie K Band, the Celtic Tigers and A Kettle Prime. The event will include an on-site store. Tickets are $15 in advance and $20 at the door. Purchase at Mulligans on the Blue or call 808-874-1131. The company's Web site is www.amakebelieve.com.

AT ALA MOANA, IT'S FASHION'S NIGHT OUT

Fashion's Night Out, from 5 to 9 p.m. Sept. 10, is a global initiative spearheaded by two fashion icons, Anna Wintour and Diane von Furstenberg, created to give consumers something to cheer about. It started in New York City, but has spread to Tokyo, Paris, Milan, London and now Honolulu.

Ala Moana Center is at the heart of Honolulu's Fashion's Night Out, and more than 50 merchants are participating, preparing to party and offer special enticements to customers to come in and shop. Many are also supporting needy not-for-profits.

  • Neiman Marcus was the first store to sign on. The store will host Fashion for Food, a canned food drive benefiting Hawaii Foodbank, and The Art of Fashion, an auction benefiting The Contemporary Museum and Hifi (Hawai'i Fashion Incubator), with up-and-coming fashion students at UH-Manoa and Honolulu Community College presenting sketches inspired by Neiman Marcus' fall trends and one-of-a-kind garments of their own design.

  • Nordstrom will have mocktails and hors d'oeuvres, live entertainment and informal modeling.

  • DKNY will serve champagne and cupcakes, with discounts to those who bring in school supplies for the Ready 2 Learn Drive.

  •  Luxury boutiques such as Bulgari, Cartier, Chanel and Prada will host champagne or cocktail receptions.

  • Among the other stores participating in the food bank drive are Club Monaco, Max&Co., Sephora, Tori Richard and Valerie Joseph, to name a few.

    Fashion's Night Out T-shirts will be sold at Neiman Marcus and Nordstrom for $30, with 40 percent of the proceeds going to the National September 11 Memorial and Museum.

    Information: www.FashionsNightOut.com, www.alamoanacenter.com/centerevents.htm.

    ETOWN BOUTIQUE OPENS IN CHINATOWN

    New boutique etown opens with a reception at 6 tonight, featuring photography by Daeja Fallas, 1979 swimwear by Suzanna Kuhlemann, Soozou sailbags by Pia Kuhlemann and Meesah jewelry by Melisa Medalle. Find it at 1164 Smith St. in Chinatown.

    RETURN OF DESIGNER TERRY NOKELL

    Known in the Pacific Northwest as "The Logger's Daughter," designer Terry Nokell may be better known locally as the daughter of writer and artist Lynn Cook. She is returning from 4 to 9 p.m. today (First Friday) at the Louis Pohl Gallery for a one-night stand. The multitalented artist and designer will show her hand-sewn one-of-a-kind fashions, as well as hand-hammered silver jewelry and fantasy-faced high-fire clay masks.

    For those who miss Nokell tonight, she will host a second trunk show from noon to 4 p.m. Sept. 13 at Silver Moon Emporium in Hale'iwa.

    FOR FASHION INSIDERS

    Don't miss our blog at http://hawaiisfashionforum.honadvblogs.com, for more tips, insights, rants and raves about fashion in our fair state.