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The Honolulu Advertiser
Posted on: Wednesday, February 10, 2010

Visitor industry launches new marketing effort

Advertiser Staff

The Hawai�i Visitors and Convention Bureau and industry partners teamed up again to try to boost the state�s top business of tourism.

Organizers say the angle this week is a first: Hawai�i�s tourism industry, group sales professionals
representing resorts, hotels and travel companies statewide banding together to launch a coordinated telephone sales campaign to bring new meetings business to Hawai�i.
The �Hawai�i Prospect Sales Blitz� began on Kaua�i on Tuesday and continues on other islands
this week.
�We have created a list of nearly 10,000 potential clients and our goal is to contact each
one and sell them on the benefits and competitive advantages of booking Hawai�i for business
meetings,� said Michael Murray, HVCB�s vice president of sales and marketing for corporate meetings and incentives.
Sales professionals from 50 industry partner companies are taking part.